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Does Your College Have a CMO (Community Management Officer)?

The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation.

So how should colleges and universities leverage the full potential of this new paradigm? It’s time to think about creating a new position - the CMO. No, not a Chief Marketing Officer, but a Community Management Officer.

Read the rest at markgr.com

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Comment by Mark Greenfield on February 27, 2008 at 4:01pm
Here's another interesting title - "Chief Conversation Officer". I found this in the great book "Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership", written by Joseph Jaffe

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