Want an easy way to keep track of what your school’s ‘customers’ are saying about you? Check out Google Alerts, and monitor the Alerts as they come in. You can choose to get Alerts as they happen, or a comprehensive email at the end of each day. You can also get text or HTML emails. I have Alerts set up for “Butler University”, “Butler Bulldogs”, “Butler U.”, and “Butler Bloggers”.
Here’s a good example: I get an Alert of “Butler University” coming from a Livejournal. It goes like this:
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