University Web Developers

University Web Developers



Why is a mobile marketing strategy good for educational institutions? Because communicating through a single channel alone is often ineffective and
response rates can be alarmingly low. By orchestrating new media like
Mobile Text, Email, IM, Voice, and Social Media, you can dramatically
increase enrollment, brand awareness, and return on investment. Why, you ask? Because:

1) There are 7 billion people on the planet. 5.1 billion of them own a cell phone

2) It takes 90 minutes for the average person to respond to an email, if
they ever read it at all. It takes 90 seconds for the average person to
respond to a text message.

3) 91% of all U.S. citizens have their mobile device within reach 24/7

4) 8 trillion text messages were sent in 2011.

5) In 2011, over 85 percent of new handsets were be able to access the mobile Web. In US it is already had surpassed that.

6) Text messaging has surpassed voice calls

7) Text based marketing gets a 4% to 15% redemption rate

Digital communication has diversified and so has audience preference,
making it nearly impossible to reach your entire target group with just
one channel.  Generation X relies more
on instant messaging. Young adults prefer text to email. And now nearly
half the world can't function without social media. The only way to
reach 100% today is to incorporate all channels of communication.
 

There are tons of communication strategies out there: Face-to-Face, Print, Email, Web, Telephone,
Blogs, Chat, Radio, TV, Facebook and even Twitter. But how do teenagers prefer to communicate?


SMS/MMS Texting.
It’s simple. It’s immediate. It’s affordable. It gets their attention.

Targeted texting is:

  • Helpful – text students to announce events,
    confirm visits, track down missing documents, and remind students of
    application and deposit deadlines
  • Simple – immediately reach a specific group of students in under 60 seconds
  • Cost-effective – texting is far less expensive than direct mail and much more effective than e-mail
  • Preferred – 97% percent of students use text messages as their primary form of communication

Mobile marketing is inexpensive. Campaigns are painless and easy to setup and most of all , you are reaching your target audience. By sending texts, video, audio, mobile e-cards and other techniques, you can definitely create that "touchy-feely" engagement with your prospects and in crease your enrollment numbers. Most off all, it works on almost every phone, no matter how old it might be.

Check out: Happy Developer

Views: 258

Comment

You need to be a member of University Web Developers to add comments!

Join University Web Developers

Elsewhere

Latest Activity

Cody Bryant is now a member of University Web Developers
yesterday
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Rachael Frank from Gravity Switch to learn how to organize your content and messaging for a website redesign. http://bit.ly/2zhdcIt"
Thursday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Capitalize on content by creating an editorial calendar for your college or university website. Here’s how: http://bit.ly/2WCauaY"
May 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A soft launch of your website redesign is well worth the extra time. Find out why. http://bit.ly/2LfeigX"
May 2
Linda Faciana posted a blog post

Webcast - Website Redesign | The importance of using content inventories

Join us for our next webcast with Laura Lehman from Eastern Mennonite University to learn how to effectively use Google Sheets during a website redesign and migration! http://bit.ly/2zhdcItSee More
May 1
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"What are characteristics of the best CMS for colleges and universities? Read our guide to find out: http://bit.ly/2Vt519j"
Apr 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Caroline Roberts from iFactory who will be providing tips on how to improve your SEO by finding and wisely using the keywords and phrases that matter most! http://bit.ly/2zhdcIt"
Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"If your college website is not reaching your audience, but still meets most technical and accessibility requirements, there are a number of ways to fine-tune its performance. http://bit.ly/2KO08U8"
Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Before you click the launch button on your newly redesigned website, it pays to doublecheck the details: http://bit.ly/2D9v5vr"
Apr 11
Laurie Trow replied to Jessie Groll's discussion Thoughts on "part-time work from home" for a web developer?
"I do work from home a few days a week. Depending where you're located, this would definitely be a perk. I've found plenty of higher ed jobs, but it's not often where working from home is an option. I find this odd since the higher ed…"
Apr 4
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Take a look at these award-winning higher ed digital marketing campaigns to see what’s working for them – and what you can implement to make your school’s digital marketing campaign one of the best. http://bit.ly/2JlzLiq"
Apr 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Do you have a plan in place to ensure your redesigned website is a success? Read our new white paper for the steps needed to successfully launch your website so that it is effective, informative, and gets noticed. http://bit.ly/2HZt73Z"
Mar 29
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The better you pay attention to these small SEO details, the higher your website will rank in searches. http://bit.ly/2I6Yo1C"
Mar 28
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Brian Johnson from Tacoma Community College for tips on how to effectively communicate the website redesign process and move to a new CMS. Win over those key players and get your project started on the right…"
Mar 27
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Angela Cavaliere from Montgomery County Community College who will discuss how to successfully navigate a website redesign in higher ed. Learn how to get buy-in from stakeholders, organize your team, and…"
Mar 20
Linda Faciana joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Mar 20
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"We asked several OUTC19 presenters how the information they plan to share will help you do your job quicker and more effectively. Here’s what they had to say: "
Mar 15
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Overbooked calendars make it hard to catch scheduled webcasts, so we put together a list of top webcasts that you can watch anytime: "
Mar 12
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Understanding these recruitment trends can help you better shape your marketing campaigns for the new year: "
Mar 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Want a pain-free website launch? Join us for our next webcast with Phil Pelanne from NewCity who will share good ideas, bad ideas, and tales from the trenches, plus his nearly 100-item QA and launch checklist! "
Mar 6

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2019   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service