University Web Developers

University Web Developers



Why is a mobile marketing strategy good for educational institutions? Because communicating through a single channel alone is often ineffective and
response rates can be alarmingly low. By orchestrating new media like
Mobile Text, Email, IM, Voice, and Social Media, you can dramatically
increase enrollment, brand awareness, and return on investment. Why, you ask? Because:

1) There are 7 billion people on the planet. 5.1 billion of them own a cell phone

2) It takes 90 minutes for the average person to respond to an email, if
they ever read it at all. It takes 90 seconds for the average person to
respond to a text message.

3) 91% of all U.S. citizens have their mobile device within reach 24/7

4) 8 trillion text messages were sent in 2011.

5) In 2011, over 85 percent of new handsets were be able to access the mobile Web. In US it is already had surpassed that.

6) Text messaging has surpassed voice calls

7) Text based marketing gets a 4% to 15% redemption rate

Digital communication has diversified and so has audience preference,
making it nearly impossible to reach your entire target group with just
one channel.  Generation X relies more
on instant messaging. Young adults prefer text to email. And now nearly
half the world can't function without social media. The only way to
reach 100% today is to incorporate all channels of communication.
 

There are tons of communication strategies out there: Face-to-Face, Print, Email, Web, Telephone,
Blogs, Chat, Radio, TV, Facebook and even Twitter. But how do teenagers prefer to communicate?


SMS/MMS Texting.
It’s simple. It’s immediate. It’s affordable. It gets their attention.

Targeted texting is:

  • Helpful – text students to announce events,
    confirm visits, track down missing documents, and remind students of
    application and deposit deadlines
  • Simple – immediately reach a specific group of students in under 60 seconds
  • Cost-effective – texting is far less expensive than direct mail and much more effective than e-mail
  • Preferred – 97% percent of students use text messages as their primary form of communication

Mobile marketing is inexpensive. Campaigns are painless and easy to setup and most of all , you are reaching your target audience. By sending texts, video, audio, mobile e-cards and other techniques, you can definitely create that "touchy-feely" engagement with your prospects and in crease your enrollment numbers. Most off all, it works on almost every phone, no matter how old it might be.

Check out: Happy Developer

Views: 248

Comment

You need to be a member of University Web Developers to add comments!

Join University Web Developers

Elsewhere

Latest Activity

Trisha Salas joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
15 hours ago
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us April 14-18 in Anaheim for our 2019 OmniUpdate User Training Conference! #OUTC19 "
Thursday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"A website redesign is about more than how your site looks; it should also take into consideration how your site engages visitors. #StartWithTheCMS "
Wednesday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"If you’re ready to make the redesign move, check out these 5 posts to help get you started"
Tuesday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Jenny Slaughter from NewCity to learn about atomic design! "
Dec 7
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Being able to engage with prospective students however they access your website is the primary reason for going responsive, but there are several other important issues that a responsive site addresses. "
Dec 6
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"In a website redesign, if you take time to really evaluate existing content and your content plan up front, you’ll avoid mistakes that can cost you time and resources later on. "
Nov 29
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"According to the 2018 E-Expectations Trend Report, nothing turns off a potential student faster than a hard-to-navigate site or forms that take forever to fill out. "
Nov 27
Jessie Groll posted a discussion

Front End Web Developer, with Option for Flexible Work Arrangement, at Indiana University of Pennsylvania

Indiana University of Pennsylvania is looking for a talented front-end web developer to join our growing team in the Marketing and Communications Division. This position offers the possibility of a flexible work arrangement with candidates being able to telecommute up to 3 days a week.The front-end Web Developer works to support and enhance the IUP website and other digital properties and communications. Using CSS, HTML, scripting languages, and other tools the web developer is responsible for…See More
Nov 27
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"According to the 2018 E-Expectations Trend Report, of the 67% of high school seniors and 68% of juniors who saw paid ads for colleges and universities, 41% of seniors and 45% of juniors actually CLICKED on the paid ads. "
Nov 20
Laura Peil is now a member of University Web Developers
Nov 17
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Does customer service matter when choosing a CMS? Just ask Sherri Davis, webmaster at Gulf Coast State College in Panama City, Florida. #HurricaneMichael"
Nov 16
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students. "
Nov 13
Jessie Groll posted a discussion

Thoughts on "part-time work from home" for a web developer?

This isn't a posting for a job (but hopefully that will be coming soon!)We are looking to hire a new web developer, and have gotten the OK from HR to offer this with the possibility of working from home a few days of the week, and in the office the other days. We're hoping to draw in some more candidates from outside of our local area. This is only the second position at our institution that is not fully on site, so we're in uncharted territory!I'm curious to know, does anyone work part-time…See More
Nov 12
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Stephen Fornal from Tarrant County College and learn how to simplify web layouts with CSS Grid and Flexbox! "
Nov 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Congrats to Robin Oliver of Western Carolina University for being named the 2018 AMA Higher Education Marketer of the Year! "
Nov 7
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"There is a simple way to advise content contributors about writing content for your school’s website: “Go with the Flow.”"
Nov 6
Jon Shaw posted a discussion

The .app domain

Have any schools jumped on board the .app domain?See More
Nov 5
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Check out these 5 steps to conducting a successful website pilot content audit"
Nov 2

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2018   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service