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Anyone looking at all the new domain extensions (Top Level Domains, TLDs) being offered by ICANN?  .business .marketing .education and a g'zillion others?

What is your university's strategy to deal with this?

-Debbie

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Comment by Debbie on May 22, 2014 at 10:27am

Very helpful John! Thank you.

Comment by John Jackson on April 9, 2014 at 4:09pm

We've identified the domains we want to follow, such as .education (released at the end of March), .college, .university, and .sucks (I'm serious on the last one). The last three listed are still in the evaluation phase. 

Just today I found an interesting blog post from a trademark attorney that has offers some insight and advice for this new era. Link is: http://www.mondaq.com/unitedstates/x/305784/Trademark/As+Apps+Rise+...

From the article

"The safest approach may be to record core marks in the TMCH, participate in the relevant sunrise periods, and police actual infringements. Just as registering marks in various countries is like buying insurance that a business will be able to enforce rights, participating in the sunrise periods is another kind of insurance—insurance that a business controls the use of its exact mark as an SLD."

At Virginia Tech, we missed the sunrise window for .education, so I purchased our trademarked names (virginiatech.education, hokies.education, and hokie.education) which we own for one year, the only option available. It cost $185 per domain, but it gives us time to figure out a more cohesive strategy. 

I would love to get other folks from schools involved in this discussion. 

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