University Web Developers

University Web Developers

  1. Quit being overwhelmed by Google Analytics data. Learn how from Avinash Kaushik
  2. Take time to ensure proper and accurate measurement is set up to capture traffic as it moves across multiple sites—student portal, Library, athletics, payment… Move Visibility will do a site audit.
  3. Gather customer feedback on a regular basis with tools like http://www.4qsurvey.com/
  4. Do competitive analysis to see where competitors online traffic is coming from, what keywords they are using. Lots of ways to find this information including Compete, Alexis, and SimilarSites
  5. Refine listing on Google Places. Especially important because 1 in 4 searches are related to location.
  6. Review how we are listed in online directories that refer traffic to our site. I didn't understand how important that was until I found one that had mistakenly tagged our school with keywords "bereavement, grief, funerals"
  7. Create a sitemap on a regular basis and upload it to Google to better control which pages are indexed, and which aren't. This is a free site map generator.
  8. Work with the Marketing team to present the most useful data to them and their clients.

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