University Web Developers

University Web Developers

  1. Quit being overwhelmed by Google Analytics data. Learn how from Avinash Kaushik
  2. Take time to ensure proper and accurate measurement is set up to capture traffic as it moves across multiple sites—student portal, Library, athletics, payment… Move Visibility will do a site audit.
  3. Gather customer feedback on a regular basis with tools like http://www.4qsurvey.com/
  4. Do competitive analysis to see where competitors online traffic is coming from, what keywords they are using. Lots of ways to find this information including Compete, Alexis, and SimilarSites
  5. Refine listing on Google Places. Especially important because 1 in 4 searches are related to location.
  6. Review how we are listed in online directories that refer traffic to our site. I didn't understand how important that was until I found one that had mistakenly tagged our school with keywords "bereavement, grief, funerals"
  7. Create a sitemap on a regular basis and upload it to Google to better control which pages are indexed, and which aren't. This is a free site map generator.
  8. Work with the Marketing team to present the most useful data to them and their clients.

Views: 55

Comment

You need to be a member of University Web Developers to add comments!

Join University Web Developers

Elsewhere

Latest Activity

Barb Iannucci replied to Eloine Chapman's discussion Should we migrate to https?
"Yep, I got the same messages. Some of our sites use SSL and we've been talking about migrating all the rest our sites for a while now. I suspect we will be doing it rather than just talking about it sooner rather than later now. :\"
6 hours ago
Eloine Chapman posted a discussion

Should we migrate to https?

I recently got a notice from Google that in October 2017 Chrome V62 with show the warning "NOT SECURE" on all our web pages we have a input field for search. Since on most of our pages there is nothing that would require secure information I've never felt the need for HTTPS. Our class registration pages are secure but not the general information pages. The warning is going to scare people though. Are others upgrading their websites?See More
11 hours ago
Colleen Brennan-Barry posted a discussion

HighEdWeb 2017 Early-Bird Pricing available through July 31

It’s the last week get HighEdWeb 2017 early-bird registration pricing! When you register for the Annual Conference by the end of Monday, July 31, you save $100 — and who doesn’t love that?!Register by July 31 to save $100…See More
Jul 25
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Angela Cavaliere from Montgomery County Community College as she demonstrates how to perform user testing to improve overall web experience. Register today!"
Jul 12
Michael E Matzkin joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jul 10
Dan Bashaw commented on Mark Greenfield's group WordPress
"Hi Samuel – WordPress will be a good choice for this kind of project. Can you let us know more about what features you are thinking of adding? It seems to me that a combination of a WordPress site and tightly integrated social media channels…"
Jun 29
Samuel Omotoso commented on Mark Greenfield's group WordPress
"I am just joining this platform and i started using wordpress lately. My interest is building and interactive alumni and membership site for my university. Any willing to help out?"
Jun 29
Samuel Omotoso joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jun 29
Samuel Omotoso is now a member of University Web Developers
Jun 28
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Functionality of your website should be your foundation, but design is an important next step. See how design enhances your site in part two of this series. "
Jun 26
David Luhr posted a discussion

Digital Content Manager at Westminster College

Westminster College in Salt Lake City, UT is looking for a talented Digital Content Manager. Join our Agile web team and manage content for our high-traffic website, which recently won Sitefinity's Website of the Year 2016 award.View the full job description and apply today: https://www.governmentjobs.com/careers/westminstercollege/jobs/1767574/digital-content-managerSee More
Jun 15
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Implementing a content governance plan, complete with workflows and approvals, is essential when building a digital strategy for your site. Register for our upcoming webcast with Stamats to learn best practices for content governance. "
Jun 15
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Web accessibility is an important aspect of any website. But where do you start when it comes to making your higher ed site accessible? Read on to see how easy it is to begin. "
Jun 14
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Using redirects on your site when change occurs can help with SEO. Find out more about how to handle reorganization and redirection in our latest blog post. "
Jun 1
Johnathan F Kelly is now a member of University Web Developers
Jun 1
Debbie joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jun 1
Debbie joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Jun 1
Debbie joined Mark Greenfield's group
Jun 1
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Change is inevitable, and you want to make sure your content is still consistent after you reorganize your site. Check out the importance of using dependency tags in OU Campus to make sure both your site visitors and search engines can still find…"
May 25
Allison Howard is now a member of University Web Developers
May 19

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service