Today, most colleges and universities already know that they need to be involved in social media. What they need to know is how to use it effectively. Years after every school rushed out to set up an account on the most popular social media channels, those accounts are still providing little to no real value. A typical university may have a thriving 20,000-student population on campus, but only 1,000 followers on Twitter and nothing but spam posts on their Facebook wall.
You’ve heard the hype, you know the statistics, but you still can’t seem to make social media work for your school. Fortunately, the world of higher education is filled with schools that have figured it out and are seeing exciting results. Over the next few months, Fathom SEO will present a four-part white paper series highlighting these schools. This first paper will look at overarching social media philosophies, while future work will focus specifically on Facebook, Twitter and YouTube. All white papers in this series are based on interviews with thought leaders and social media practitioners at colleges and universities around the country. "
To read the actual white paper in its entirety, check out: Happy Developer