University Web Developers

University Web Developers

Why Your Schools Social Media Strategy Is Falling Behind.

Recently, a colleague of mine made me aware of this great white paper on schools and their social media strategy. It was very interesting and I thought I would share an excerpt with you.

"Two years ago, many administrators in higher education scoffed when they heard words like “tweet” and “poke.” Walk into an admissions office today, though, and you’ll no longer hear anyone laughing about social media. Consider the following statistics:

  1. Facebook has more than 500 million active users. Half of those users log on to Facebook in any given day, spending a combined 700 billion minutes per month on the site.
  2. Twitter is quickly gaining ground with 175 million registered users
    and 95 million tweets per day.
  3. Every day, users upload nearly four years’ worth of video to You-Tube. Two billion videos are being watched every day, and over half of all American adults use the Internet to watch and download video.


Today, most colleges and universities already know that they need to be involved in social media. What they need to know is how to use it effectively. Years after every school rushed out to set up an account on the most popular social media channels, those accounts are still providing little to no real value. A typical university may have a thriving 20,000-student population on campus, but only 1,000 followers on Twitter and nothing but spam posts on their Facebook wall.

You’ve heard the hype, you know the statistics, but you still can’t seem to make social media work for your school. Fortunately, the world of higher education is filled with schools that have figured it out and are seeing exciting results. Over the next few months, Fathom SEO will present a four-part white paper series highlighting these schools. This first paper will look at overarching social media philosophies, while future work will focus specifically on Facebook, Twitter and YouTube. All white papers in this series are based on interviews with thought leaders and social media practitioners at colleges and universities around the country. "

 

To read the actual white paper in its entirety, check out: Happy Developer

Views: 444

Comment

You need to be a member of University Web Developers to add comments!

Join University Web Developers

Elsewhere

Latest Activity

Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us April 14-18 in Anaheim for our 2019 OmniUpdate User Training Conference! #OUTC19 "
yesterday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"A website redesign is about more than how your site looks; it should also take into consideration how your site engages visitors. #StartWithTheCMS "
Wednesday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"If you’re ready to make the redesign move, check out these 5 posts to help get you started"
Tuesday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Jenny Slaughter from NewCity to learn about atomic design! "
Dec 7
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Being able to engage with prospective students however they access your website is the primary reason for going responsive, but there are several other important issues that a responsive site addresses. "
Dec 6
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"In a website redesign, if you take time to really evaluate existing content and your content plan up front, you’ll avoid mistakes that can cost you time and resources later on. "
Nov 29
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"According to the 2018 E-Expectations Trend Report, nothing turns off a potential student faster than a hard-to-navigate site or forms that take forever to fill out. "
Nov 27
Jessie Groll posted a discussion

Front End Web Developer, with Option for Flexible Work Arrangement, at Indiana University of Pennsylvania

Indiana University of Pennsylvania is looking for a talented front-end web developer to join our growing team in the Marketing and Communications Division. This position offers the possibility of a flexible work arrangement with candidates being able to telecommute up to 3 days a week.The front-end Web Developer works to support and enhance the IUP website and other digital properties and communications. Using CSS, HTML, scripting languages, and other tools the web developer is responsible for…See More
Nov 27
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"According to the 2018 E-Expectations Trend Report, of the 67% of high school seniors and 68% of juniors who saw paid ads for colleges and universities, 41% of seniors and 45% of juniors actually CLICKED on the paid ads. "
Nov 20
Laura Peil is now a member of University Web Developers
Nov 17
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Does customer service matter when choosing a CMS? Just ask Sherri Davis, webmaster at Gulf Coast State College in Panama City, Florida. #HurricaneMichael"
Nov 16
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students. "
Nov 13
Jessie Groll posted a discussion

Thoughts on "part-time work from home" for a web developer?

This isn't a posting for a job (but hopefully that will be coming soon!)We are looking to hire a new web developer, and have gotten the OK from HR to offer this with the possibility of working from home a few days of the week, and in the office the other days. We're hoping to draw in some more candidates from outside of our local area. This is only the second position at our institution that is not fully on site, so we're in uncharted territory!I'm curious to know, does anyone work part-time…See More
Nov 12
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Stephen Fornal from Tarrant County College and learn how to simplify web layouts with CSS Grid and Flexbox! "
Nov 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Congrats to Robin Oliver of Western Carolina University for being named the 2018 AMA Higher Education Marketer of the Year! "
Nov 7
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"There is a simple way to advise content contributors about writing content for your school’s website: “Go with the Flow.”"
Nov 6
Jon Shaw posted a discussion

The .app domain

Have any schools jumped on board the .app domain?See More
Nov 5
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Check out these 5 steps to conducting a successful website pilot content audit"
Nov 2
Profile IconHilary Knox, Anthony Vela and Tina Burnell joined University Web Developers
Nov 1

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2018   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service