University Web Developers

University Web Developers

Heidi Cool
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  • Cleveland
  • United States
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The Web Development Blog is moving!

As some of you have heard, I'm leaving University Marketing and Communications, and will be doing freelance Web design and consulting. But that doesn't mean I'll stop blogging. It just means that I'm moving the blog to a new location at http://www.heidicool.com/blog/.

MKTG 101: Web Content Should Serve Visitor Needs

Some new Twitter users want to help me get rich, find peace with my life and help me tap my inner invisible pink unicorn to be spiritually one with the universe. I know this because they post links telling me they can make this happen if I buy their books and CD's or read their blogs. They just never tell me exactly HOW this is supposed to happen.

MKTG 101: Social Media Marketing is still marketing—know your audience

Social Media Marketing is hip. It seems like everyone wants to get involved, call themselves an expert and use the magical powers of social media to triple sales, recruit students, etc. But social media isn't magic. Social media, like advertising, direct mail and telemarketing is but one of many tools in the marketer's toolbox. Like any tool it needs to be used in the proper context—in conjunction with other marketing strategies. As such social media—when used for marketing—still relies on basic marketing principles such as understanding your target audience, the features and benefits of your product or service, brand awareness and so forth.

2 Top 5 Lists = 1 Top Ten List: My most read Web Development Blog entries from 2008

Now that the New Year has been rung in, it seems that the meme of the moment is to blog about the year in review. So I thought I'd follow suit. I looked over my blog entries to see if I'd trended towards any new themes for 2008. While I have written more on social media this year (who hasn't?) I quickly noted that my topics overall continued to range across a wide array of Web related subjects. Next I looked at my stats to see which articles were getting the most traffic and comments.

Social Media is People (but more enriching than Soylent Green*)

Everyone wants to know how to take advantage of social media. Whether it's to promote a business or an academic program, it's not unusual to hear people as, "How should we be using Twitter?" or "What should we do with Facebook?" The questions often focus on the tools, but as I've mentioned before, in Social Media: Your Interactive Information Resource, social media is about making connections—human connections. While this has been apparent to me for sometime, it's become increasingly clear over the past month. So rather than writing a typical how-to or advice article, today I'll just tell you about two recent events that really drive this message home.
 

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Profile Information

Employer?
Self-employed, formerly Webmaster at Case Western Reserve University
Website:
http://www.heidicool.com/blog
Personal Website:
http://www.heidicool.com
List three areas of expertise or specialization.
Content Development, Navigation, Marketing
What CMS are you using?
We use Movable Type for our blogs but generally use plain HTML for the rest
What department or office are you in?
Marketing and Communications
Primary Job Responsibility
Maintaining the home page, building and maintaining secondary pages and high profile sites, creation and distribution of Web development tools and advising and assisting campus Web maintainers with their Web development projects ranging from site planning and organization to content development, navigation, HTML and CSS support, marketing and SEO, etc.
Number of students at your institution
9,844

Comment Wall (4 comments)

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At 11:52am on October 7, 2009, Rebecca Bernstein said…
Since you are in the CMS group, I was hoping you could advise me. UB is setting up a university-wide content management system and we are exploring what best practices other universities are doing. In particular, we are trying to identify universities that are:

* Using a CMS enterprise wide, or with several departments

* Have governance or policies in place

* Have a form of centralized staffing

* And hopefully are encouraging best practices in content and user experience.

If you can take the brief survey at https://vovici.com/wsb.dll/s/8727g3fd23 (no longer than 2-5 minutes) it would help us gather preliminary information that will assist us in our initial phase of research. If you know of someone in your organization better suited to fill this out, please feel free to pass this along.

We are looking for initial responses by Thursday, October 15th.

If you have any questions, please do not hesitate to contact me or my assistant Kyriakos Zannikos (716-645-4652 or zannikos@buffalo.edu)

Thanks in advance,

Rebecca Bernstein
Web Strategist | UB Web Team Leader
University Communications, University at Buffalo
rebecca@buffalo.edu
Tel: 716-645-4583
At 2:54am on December 31, 2008, Mark Cruthers said…
Hi Sarah,

With your work in Web tools, I recommend you take a look at Wiziq's virtual classroom and authorstream's power point presentation platform. Both are web based platforms, have a bunch of features and free basic service.
At 10:28am on March 5, 2008, Heidi Cool said…
True, but at least I have his books! I used to spend a lot of time burying my nose in his Programmer's Reference Guide to CSS. (I still keep it within arms reach, I just don't need to look at it as often.) Eric's a good guy. He was still running the site when I started at Case in Alumni and Development.

My job now is a bit different than Eric's was. He was in ITS when he ran the site and was responsible for both the site and the server. After he left they split the responsibilities between ITS and Marketing and Communications.

The ITS group (which includes some of the people he worked with) does mostly back-end work--managing the server and running the portal--while my group does front end work focused on design and content, branding, HTML, marketing, usability, etc. Naturally we work together as well.
At 9:15am on March 5, 2008, Ken Colwell said…
Hi,

Wow... no pressure in your job... Since Eric Meyer was once the web guy at Case. :-)

ken c.
 
 
 

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