Mark Greenfield's Page

Mark Greenfield Buffalo, New York, United States: mgreenfield; Share

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Fixed vs. Liquid vs. Elastic Layout
6 Replies

Started this discussion. Last reply by Bryan Jordin Jul 21.

Feed From markgr.com

eduWEB 2008 and Social Media

Links for 2008-07-17 [del.icio.us]

eduWEB Conference 2008

Examples of Social Media in Higher Education

Using Twitter to Augment Student Blogs

Links for 2008-07-07 [del.icio.us]

Links for 2008-07-01 [del.icio.us]

More on Higher Ed Websites becomeing Irrelevent

Links for 2008-06-26 [del.icio.us]

Links for 2008-06-24 [del.icio.us]

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Profile

Employer?: University at Buffalo

Website:: http://webservices.buffalo.edu

Personal Website:: http://markgr.com

List three areas of expertise or specialization.: incorporating emerging technologies in higher education, The Millennial Generation and their use of technology, accessibility

What CMS are you using?: Contribute, WordPress and home grown

What department or office are you in?: Provost

Primary Job Responsbility: Web Strategy

Number of students at your institution: 27,500

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Mark Greenfield's Videos

Whiteman College Admissions Video Added by Mark Greenfield
Clay Shirky at Web 2.0 Expo SF 2008 Added by Mark Greenfield
FaceBook In Reality Added by Mark Greenfield

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Mark Greenfield's Blog

Will Higher Ed Websites Become Irrelevant?

Jeremiah Owyang is one of my favorite commentators on Social Media. I have been thinking about his post "Web Strategy: How to evolve your irrelevant corporate website" for quite some time and if this is applicable to higher ed sites. The basic premise is that the corporate website (yourcompany.com) is becoming less relevant and marketing is no longer about your domain and Google search results. To stay relevant, the corporate website of the future will be a credible source of opinion and fact,… Continue

Posted on April 18th, 2008 at 1:41pm — No Comments (Add)

Does Your College Have a CMO (Community Management Officer)?

The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation. So how should colleges and universities leverage the full potential of this new paradigm? It’s time to think about creating a new position - the CMO. No, not a Chief Marketing Officer, but a Community Management Officer. Read the rest at… Continue

Posted on February 26th, 2008 at 9:52am — 1 Comment (Add)

Admissions 2.0

The Boston Globe just published an interesting article called Colleges turn to Web tools in hunt for '08 freshmen. While most of the information is not news to us, it is another arrow in the quiver when convincing administrators that Web 2.0 tools are important in student recruitment. I particularly like the emphasis on being authentic.

Posted on January 11th, 2008 at 11:24am — No Comments (Add)

Blogs about Social Networking

Here are a few of the blogs I recommend on Social Networking:

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Posted on January 6th, 2008 at 12:20pm — No Comments (Add)

Social Networks and the Long Tail

Over the past few months I’ve been happy to see many of my colleagues at UB and other institutions starting to use social networks. Not only are they on sites like Facebook and LinkedIn, they are actively using them to build relationships.

The next step will be the development of niche social networks. Think of it as the intersection of social networks and the long tail. While Facebook and LinkedIn attract millions of use

…

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Posted on December 14th, 2007 at 9:04pm — No Comments (Add)

Comment Wall (16 comments)

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At 11:27pm on June 19th, 2008, Carol Capan said…: Have you seen Feedly for FF3 yet? So far it is exactly what I was looking for in a feed reader. http://www.feedly.com

At 2:42pm on January 31st, 2008, Matt Herzberger said…: Do you think it would be easy without threads? I'm getting lost on the website analytics one, what do you think?

At 9:38am on January 29th, 2008, Melissa Fassel Dunn said…: Hey Mark-
It's definitely nice to live in a town with successful sports teams, but they're kindof like my "stepteams." It's just not the same as having a Buffalo team win. At the very least, Red Sox fans are sympathetic to Bills fans. :)

At 11:49am on January 23rd, 2008, John Strubel said…: Mark:

Thanks for the link! This is a great tool and resource. We'll catch up next week ... Sincerely - John

At 2:35pm on January 16th, 2008, Mark Lawrence said…: Thanks for pointing me to this, Mark - I think it'll be a wonderful resource!

And yes, Ithaca's ok - generally kinder weather than in Buffalo!

Take care,

Mark

At 2:08pm on January 8th, 2008, Patti Fantaske said…: Hi Mark,

We are excited to have you returning this year for the Penn State Web Conference! I've been reading "The Long Tail" and am really looking forward to your take on it as it relates to social networks.

I suppose that I need to find a decent picture of myself. I'm feeling rather vague using Mr. Shadow ;-/

At 3:01pm on January 2nd, 2008, Drew Hill said…: Hi Mark,

We chose OmniUpdate. They've made a contract with SUNY Central IT which lowers our per-seat licensing fees by about 75%, plus OmniUpdate is the only one to meet all of our evaluation criteria.

BTW, our redesign firm is mStoner.

At 11:11am on December 20th, 2007, Mark Heiman said…: We did look at Ning, but it doesn't accommodate the tight integration with our campus information systems and authentication infrastructure that our vision for social networking points to. Ning is great for standalone implementations, though.

At 5:23pm on December 19th, 2007, Eric Hodgson said…: Hi Mark,

I've used Ning before...hopefully, this is more long-term than the other Ning networks I have been a part of.

Thanks for hooking all this up. I hope all uwebders move to this format.

At 2:19pm on December 19th, 2007, Colleen Brennan-Barry said…: HI, Mark! Thanks so much for the invite to the UWebD group. All is well in Rochester -- hope all is just as great down the Thruway in Buffalo.

Happy Holidays!

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