I post links to interesting stories about alums/students/faculty, give general greetings, reply to questions, remind people about events, congratulate alumni who tweet about getting jobs, etc. Basically I act as if @EIU is a person. I like to keep it very conversational.
In the fall I am planning on implementing some contests via twitter, too, just for fun.
I reserved a few different handles for my university once I personally started using Twitter, anticipating eventually introducing it sometime later.
There was a lot of nervousness in the beginning about the "wild, untamed nature" of SM and the risk we were introducing, so we decided to steer clear of too much conversation and engagement at first. Our first defined goal was to create an established "official" presence to combat any potential brand-jacking.
We haven't moved beyond that quite yet and are still treating it as an additional outgoing information channel. I always push for an engagement-oriented mentality vs. a one-way broadcast stream. But if there's resistance to even just dip toes, you can start the ball rolling by emphasizing the establishment of an official presence as a deterrent to misinformation from unofficial presences (there were at least six profiles for CSUF across MySpace and Facebook that weren't actually run by someone from within the institution).
@csuf is our primary, with a "We own this, but go to @csuf for info" profile @csufullerton.
I run the Twitter account for our school, we also have one for the Library, but they run it themselves. We use the main one for video promotion, news/announcements, industry advice, as well as some Q&A with prospective students. The library one is used to share links they find on helpful study and research skills, and occasionally send out reminders (summer/holiday hours).
We are a music college so we also RT interesting links on the music industry, which creates some good conversation as well. When Michael Jackson passed away we asked people about their favorite memories. Many of our students, staff, and completely random people responded, it was a very cool thing to see in the music community.
Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
October 19-20, 2020https://2020.highedweb.org/#HEWeb20 Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20 Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More