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Does your school have an official presence on Twitter? How do you use it?

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Out department uses Twitter extensively as we have a regular "weather call" which is perfect for Tweeting. @siuc_aviation
I do the twittering for Eastern Illinois University here: http://twitter.com/eiu

I post links to interesting stories about alums/students/faculty, give general greetings, reply to questions, remind people about events, congratulate alumni who tweet about getting jobs, etc. Basically I act as if @EIU is a person. I like to keep it very conversational.

In the fall I am planning on implementing some contests via twitter, too, just for fun.
I reserved a few different handles for my university once I personally started using Twitter, anticipating eventually introducing it sometime later.

There was a lot of nervousness in the beginning about the "wild, untamed nature" of SM and the risk we were introducing, so we decided to steer clear of too much conversation and engagement at first. Our first defined goal was to create an established "official" presence to combat any potential brand-jacking.

We haven't moved beyond that quite yet and are still treating it as an additional outgoing information channel. I always push for an engagement-oriented mentality vs. a one-way broadcast stream. But if there's resistance to even just dip toes, you can start the ball rolling by emphasizing the establishment of an official presence as a deterrent to misinformation from unofficial presences (there were at least six profiles for CSUF across MySpace and Facebook that weren't actually run by someone from within the institution).

@csuf is our primary, with a "We own this, but go to @csuf for info" profile @csufullerton.
I run the Twitter account for our school, we also have one for the Library, but they run it themselves. We use the main one for video promotion, news/announcements, industry advice, as well as some Q&A with prospective students. The library one is used to share links they find on helpful study and research skills, and occasionally send out reminders (summer/holiday hours).

We are a music college so we also RT interesting links on the music industry, which creates some good conversation as well. When Michael Jackson passed away we asked people about their favorite memories. Many of our students, staff, and completely random people responded, it was a very cool thing to see in the music community.
we use it to provide "weather call" information in which a call is made by senior faculty determining the flight status of our aircraft.

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