Do you intend to integrate your house DB with the system, so you can import users from various constituency lists such as alumni or students or parents too? These then further broken down into micro targeted groups, such as "all sophomore parents" or "all alumni of the basket weaving program?" If so, you need one of the vendors that can integrate well with your peoplesoft, datatel or banner type systems.
We use Harris (an Alumni / Advancement focused company) for our integrated emails and also use Benchmark for general sends. We have integrated all Athletics Marketing into the Harris system, along with Parent, Alumni and Advancement emails. What is missing is the Admissions part, but there is resistance to merging the two processes (for some good reasons we could discuss at length offline).
Thanks for the reply, Scott, and the recommendation for Harris. We use Harris for our alumni directory and alumni address verification, but now I'll look at their bulk email services, too! Thank you.
I'm fairly certain that we'd look at the possibilities for imports and backend integration with Banner, etc.
Yes, I can see Admissions keeping their standalone system... but we are VERY interested in moving everything else into a single system to (dramatically) improve our customer experience and reduce silos/islands of contact info for music, arts, giving, alumni, etc.
Thanks again for the advice!