This morning my friend Jess (@jesskry) started the following conversation on Twitter:
Higher ed peeps: how many Twitter/FB Groups are too many? Is there ...
This started a good discussion without our highered Twitter community, but Jess & I took it over to e-mail to discuss in more depth than 140 characters allow. We're bringing it over here to Ning, as we feel there are lots of different viewpoints and settings that will make the answers different for each institution, instead of potentially creating one standard best practice. Here's our conversation below. Can you weigh-in and tell us what you think?
Rachel to Jess:
My initial feeling is that it depends on the size of the university, the culture, and the structure. For my university, we're small enough (enrollment of 8,000, about 1,000 employees) that everyone knows me & that I'm the go-to person for all things Web-related, including social media. For us I think it makes most sense to have one official university FB page. I think anyone else in our university wanting a presence on FB should have groups, and I happily link to them from our groups channel.
I've heard from others who work for much larger institutions, such as the University of Buffalo, who are so huge, there's no central Web/marketing function. There may be for individual schools within the university, but not one big central one. For them, it may make more sense to go with pages. The big thing is, if they're going to use it as true marketers, they need the Insights for tracking/measurement. But, groups has the great advantage of having messages sent to everyone go to their inbox, whereas the Pages stick it in the "notifications" box & I think gets lost up there (especially for those kids super active with all the apps).
What are your thoughts?
(Jess will post her reply in just a bit....)