University Web Developers

University Web Developers

Has anyone's institution implemented facebook social ads.. for admissions marketing purposes? Any measurable results?

Views: 61

Reply to This

Replies to This Discussion

I come from a PPC marketing background. We've been running an ad and I believe we're stuck in a bidding war, so our data is probably inaccurate. But, we aren't seeing good data. If anyone is thinking of advertising there, they need to think outside of the box with their ad (I didn't have input on creative and design, just bid management).
Thanks, Andrew. That's a good point.. my experience is the click rates are low on facebook.. creative thinking is a must. I should note that an ad does not have to be clicked for it to be effective. It can still convey a message.
Yes - I track the stats via google analytics. I setup a funnel/goal - so if the user clicks the ad, goes to landing page, then fills the online registration form - then they completed the goal - from there, we can see how many people enrolled and paid their tuition, so if 300 people applied from that facebook ad, and 100 of them actually enrolled and paid, then you had a 33% success rate.

And (100 x tuition cost) - (cost of ad + cost of man hours) = profit
We ran 3 ads for roughly two months, and we received 43 inquiries. These are people who clicked through and then took the time to fill out the request of info form. We had 3574 click throughs. So we had ~1% conversion to inquiry, however, we have yet to see any of these convert to applications, and don't expect to see apps for a little while since we have a 3-4 year funnel. So for us right now it's not in our best intrest to continue running ads.
We didn't have stellar results with Facebook. Only a handful of leads.

RSS

Elsewhere

Latest Activity

Profile IconTracey Vellidis and Mikey Greenland joined University Web Developers
Jan 14
Sara Kisseberth posted a discussion

Archived magazine stories

Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so  many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
Jun 10, 2020
Erin Jorgensen posted a discussion

HighEdWeb 2020 Accessibility Summit

The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
May 29, 2020
Erin Jorgensen is now a member of University Web Developers
May 29, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020https://2020.highedweb.org/#HEWeb20     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today! https://bit.ly/2xsXhK9"
Apr 13, 2020
Christelle Lachapelle is now a member of University Web Developers
Apr 6, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners. https://bit.ly/2wTKdgB"
Mar 31, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education. https://bit.ly/2UuDh2I"
Mar 30, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning. http://bit.ly/2ITVkc2"
Mar 16, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help. http://bit.ly/2TUZUM8"
Mar 12, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14, 2020
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14, 2020
Christine Boehler is now a member of University Web Developers
Feb 14, 2020
Brian Bell joined Kevin Daum's group
Feb 14, 2020
Brian Bell joined Mark Greenfield's group
Feb 14, 2020
Kenneth George is now a member of University Web Developers
Feb 13, 2020

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2021   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service