I subscribe to the 37signals "No Awards Please" manifesto: http://www.37signals.com/17.html
"We believe that the marketing and communication awards "industry" encourages agencies to misplace their priorities on the opinions of their peers, rather than the needs of their clients' customers."
(Though I admittedly look quite hypocritical in saying that. There's an award on my wall for "Best Web Site" that my boss entered us in...)
It's really easy to only look at your peers- to only look at the other divisions on campus and compare yourself to the Jones's, but that's just a distraction from the poor inner city kid who's gonna be a great engineer, but doesn't know the term "undergraduate admission."
I agree 100% with what you are saying. But, the reason underlying this is that by winning some kind of award, our team might be able to prove that we know how to make a great website. It's purely for internal-political purposes. Our Web Team will never, ever, bend from it's user-centered approach. Period.
I agree with your assessment that it's purely for internal audiences, not users. Is there an association that your college is already a member of? For example, we are members of Advancement and Agricultural Alumni associations and they hold annual competitions.
CASE Circle of Excellence award is cool, one of the big reasons I dig it, they mail a letter to your U's president telling him/her that you are awesome. Like tooting your horn from the passenger's seat. :)
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The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
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