University Web Developers

University Web Developers

I was just curious what other people's experience has been with using subdomains for different departments/schools instead of regular subfolders (which is what we currently use). For example:

www.yourschool.edu/department

vs.

department.yourschool.edu

From a usability perspective, is one or the other more natural to your site visitors?

From a technical perspective, has using a subdomain caused any problems with linking, cross-domain scripting, etc.?

Views: 579

Reply to This

Replies to This Discussion

I have used both approaches in both university and private sector positions since the beginning of the web. I tend to agree with folks who are saying to use the domain name dept.school.edu for larger sites or ones that are going to be entry points. For smaller sites, the directory style is just fine and it's easier to do. At least you didn't say www.school.edu/~dept, which should be passe now (though it's not).

There are some technical advantages for the domain name, beyond it fits better on your business card. These are mentioned in other posts... Search hits and portability of the site are two of them.

I would be sure to get both dept.school.edu and www.dept.school.edu setup, if you go with domain names. Not hard to do for your DNS folks, though you may have to either ask for it or make sure it gets setup as a standard thing.
I recomend that our EDU customers do not use sub-domains for one reason - They kill search engine rankings. Google changed the rules a couple of years ago so that a sub-domain is treated as an entirely seperate domain and does not carry the rankings of the main domain. If you check your page ranking on your root domain compared to the subs you will likely see a big difference. The reason Google changed the rankings for subdomains was to account for social networks like Ning and blogs like wordpress. MySite.Wordpress.com should not carry the authority of Wordpress.com because they are totally different sites, so Google started treating each sub as a unique domain.

Also when you are managing a lot of subdomain you have more overhead in the DNS management.

Great question.

Recent changes at Google have changed the way they look at sub-domains vs. sub-directories:
http://www.webpronews.com/matt-cutts-talks-subdomains-vs-subdirecto... 

It seems that Google no longer treats sub-domains as entirely different websites - they now have roughly the same effect on your search rankings as a sub-directory.

And now that its 2013 how do folks feel?

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100! https://outc20.com/"
Friday
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Maxwell Rowe from @mackeycreativelab as he discusses ways to help students reach their educational goals using the guided pathways model on your website. http://bit.ly/2zhdcIt"
Wednesday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Frustrated with student retention efforts and low graduation rates? Maybe it’s time to consider the guided pathways model for your institution's website. Check out our latest white paper for all the details! http://bit.ly/38rNild"
Tuesday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"OmniUpdate is excited to be in the running for a People’s Choice Stevie Award for Favorite Customer Service! If you’d like to show your support, cast your vote now! You can vote as many times as you’d like."
Jan 16
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Take a ½ hour out of your day to learn 4 important tips on keeping your website accessible! Join Ryan from Paskill Stapleton & Lord @PSandL as he shares the accessibility guidelines for your university website. http://bit.ly/2zhdcIt"
Jan 7
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get up to speed on GDPR and how it affects your higher ed institution and student recruitment. http://bit.ly/2YZZtRQ"
Jan 7
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Web governance should not be an afterthought; when it’s done right, it can actually enhance your workflow and make your job easier. http://bit.ly/33vIZU0"
Nov 8, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Exciting news... OmniUpdate has merged with Destiny Solutions! Learn more on our blog. http://bit.ly/332KSr8"
Oct 30, 2019
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Switching to a new CMS? Join our next webcast with Briana Johnson from @OSUIT to learn how to convince decentralized web content authors to tolerate the switch, actively participate, and enjoy it! http://bit.ly/2zhdcIt"
Oct 29, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Your website is the front door to your college or university. Your website design has to accommodate for the way that students interact with and use the information your institution provides. http://bit.ly/2P8VldR"
Oct 24, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn how a new website design and CMS helped Florida Gulf Coast University increase new visits to the school’s website with improved SEO. http://bit.ly/2ByaQq4"
Oct 21, 2019
Profile IconJames Pollard and Michael Clarke joined University Web Developers
Oct 21, 2019
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Kelly Rushing from @uofsouthalabama to learn how to create accessible PDFs for your website by starting with your source documents. http://bit.ly/2zhdcIt"
Oct 18, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Learn why your college or university should choose SaaS across the board, especially for your next CMS. http://bit.ly/2Iy0SZE"
Oct 8, 2019
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with OmniUpdate CEO Lance Merker, who will delve into key insights about Generation Z’s online search behaviors to help you refine your school's web marketing strategy. http://bit.ly/2zhdcIt"
Oct 3, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Our newest guide will help you learn what it means to be accessible, how to implement accessibility best practices, quick fixes to try as well as a long-term plan, plus tools to help you in your website accessibility efforts. Download it now!"
Oct 1, 2019
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Are online forms more efficient? Learn how El Camino College used Formstack to create online forms that expedited processing, improved communications, increased transparency, and promoted accountability across campus. http://bit.ly/2zhdcIt"
Sep 18, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"It's important to understand the science behind your web pages to better engage and ultimately attract prospective students to your site. http://bit.ly/2ZYK8FZ"
Sep 12, 2019
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"If you’re struggling with web challenges such as accessibility, SEO, design consistency, workflow, content governance, or how to start a website redesign, you’re not alone. Join our next webcast to learn how other higher ed institutions…"
Sep 5, 2019
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"eQAfy confirms that OU Campus is still the #1 commercial CMS for colleges and universities in the United States. http://bit.ly/2Lir9Mn"
Aug 28, 2019

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service