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Use of Social Media Icons on your university web site

There is some discussion at my university on the use of certain Social Media logos (FB, Twitter, etc) on our site - In terms of using their logos without their permission.

I am of the opinion that it is driving traffic back to their sites and if you don't try to modify the logo in anyway (other than making it smaller/bigger) that there should be no issue.

In fact I have looked at other university sites and they seem to be of the same opinion as they have the icons (in different shapes and sizes) on their sites. I have listed some examples at the end of this post.

However there is some hesitation by some of my colleagues.

On the Facebook site http://www.facebook.com/pages/manage/promo_guidelines.php - it states "Do not use icons, visuals, logos, etc. taken from the Facebook site. Instead, Facebook offers the following tools to promote your relationship with us"

What if you want to make the logo slightly smaller? Same thing with the Twitter logo?

What do others think? How does your university handle this?

Thanks very much!
Annalisa



http://www.alumni.ubc.ca/
http://alumni.utoronto.ca/s/731/index.aspx
http://alumni.uwo.ca/
http://www.bgsu.edu/
http://www.bentley.edu/
http://www.haas.berkeley.edu/
http://www.albany.edu/

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I think you are correct. I don't think resizing the images should be an issue.
Here are a few other links related to use of social media icons that you may find helpful:

YouTube branding guidelines:
http://code.google.com/apis/youtube/branding.html

Use of the Twitter logo:
http://groups.google.com/group/twitter-development-talk/browse_thre...
"We're fine with just about any use of our logo."
"Informally, though, we've approved any and all uses of our logo to date."
-Alex Payne - API Lead, Twitter, Inc.
Thanks very much to both of you!
Right below the quote you list above is the following:

Facebook Page Badge – The “Find Us on Facebook” badge provides your business a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied in-store or on location, on the web, and in print collateral.

Included are directions for downloading the Badge for use. I would think that this seems to be the way they would like you to drive traffic to them and in my opinion is more informative as to the purpose of the link.

We have not used it yet on the web site but have included it on a promotional CD we produce for high schools and prospective students.
We use four prominent social media sites icons on our homepage at http://www.unisa.edu.au/. As you said, it's driving traffic back to those sites.
I think as long as you keep an approved look of the buttons, they won't mind. In fact, I'm sure they prefer you use their logos rather than creating your own as that would not help to reinforce their branding. The only issue I could possibly see is if you wanted to change the color (like a red box with the facebook "f" in it). That would be hurting their brand, too.

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