University Web Developers

University Web Developers

Discussion topics for the Social Media Summit will be chosen by participants. What are the relevant topics and issues for higher education? Here is a list of some of my ideas to get us started:

How do you measure the value of social media?

How do you make the case to senior management to utilize social media?

How do you coordinate social media efforts across a large campus? Is this possible or desirable?

What's the next big thing is social media?

Is social media just the latest buzzword for Web 2.0

Are the cultures of some insitutions simply not ready for social media?



Please add your comments and suggestions. I look forward to your participation.

Views: 63

Replies to This Discussion

Several questions to add:

What are examples of higher education institutions that are currently using and endorsing the use of social media? For these examples, what forms of social media are being used and how?

When social media is being used in higher education, what are students saying about it? Do they think it's effective? Has its use enhanced their learning in classes? If so, how? If not, why not?
I was discussing your last question just yesterday with a recent MIT graduate. She had several examples of how Facebook allowed her to find alumni in some far-flung location and that greatly expedited projects she was working on. As Facebook has evolved over the years and its user base matured, it has grown into something that is converging on LinkedIn in some ways.
I am currently trying to pin down ideas as to how I can communicate to our campus community regarding:

Who on the campus does / should decide which technologies to adopt and which to avoid? (we have little consensus as to who should 'own' the decisions)

Where is the line between a student's 'personal' social world and the one within the university - where is the line between the all important free speech we have as individuals and the sometimes required 'restraint of message' demanded by top executives?

How do you control or wrangle or unify the inevitable 'rogue' behaviors to achieve quality controls when central administration is not possible?

What level of 'freedom' do you allow / police with regards to the students and faculty and their presence in the university's front facing networked environments?

What technologies are the most advantageous from an integration and 'automation' standpoint? Which have some benchmark

Has anyone got a model for a really effective was to integrate various social tools with one another - so you get the online presence to all the different corners using APIs and widgets to allow the social channels to interact so there is little replication of information - and reduce the overhead of the labor required to update different social sites?

Does anyone already have university-wide policies or university standards in place at their institution for this that could be used as a good model?
I've seen the following come out of my day-job's corporate communications group as guidance for blogging. Edited slightly for an academic setting.

As an owner or contributor to a [university]-sponsored blog, I agree to the following conditions and responsibilities:

To focus my postings on topics that are broadly related to work or studying at [institution] and to encourage the generation of new ideas and discourse related to these topics.
To abide by existing policies concerning the use of information technology, the protection of information (including the proprietary information of partners), and the protection of sensitive material.
To conduct myself professionally and treat other students/blog commenters with respect.
To respect copyright and fair use laws.
To assume personal responsibility for my posts.
To be authentic and transparent. Bloggers should write their own blog posts.
...and would we want someone on our campus making the decision to adopt/not adopt; i.e. based on what metrics; based on whose agenda.
Very interesting topics. To add my two cents; I'd like to see or discuss a case sample of successful use of social media to drive ROI.
How do we approach social media with a little healthy skepticism, remembering the tech industry's predisposition to "hype" for IPO's sake? How many of the social media tools really add value and not just workload. The industry is in dire need for aggregators to help marketing directors manage the many conversation streams we're promulgating. Until those mature, how much time and money should we really spend enriching the fortunes of today's 20-year-old tech flash-in-the-pan superstars whose tech solutions will soon be obsolete or absorbed.

What tools are absolutely essential, and which ones are just fun for the technorati to play with?

RSS

Elsewhere

Latest Activity

Erin Jorgensen posted a discussion

HighEdWeb 2020 Accessibility Summit

The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
Friday
Erin Jorgensen is now a member of University Web Developers
Friday
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020https://2020.highedweb.org/#HEWeb20     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today! https://bit.ly/2xsXhK9"
Apr 13
Christelle Lachapelle is now a member of University Web Developers
Apr 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners. https://bit.ly/2wTKdgB"
Mar 31
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education. https://bit.ly/2UuDh2I"
Mar 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning. http://bit.ly/2ITVkc2"
Mar 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help. http://bit.ly/2TUZUM8"
Mar 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14
Christine Boehler is now a member of University Web Developers
Feb 14
Brian Bell joined Kevin Daum's group
Feb 14
Brian Bell joined Mark Greenfield's group
Feb 14
Kenneth George is now a member of University Web Developers
Feb 13
John Sterni is now a member of University Web Developers
Feb 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100! https://outc20.com/"
Jan 24

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service