University Web Developers

University Web Developers

Rachel Reuben
  • Female
  • Ithaca, NY
  • United States
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Rachel Reuben's Groups

Rachel Reuben's Discussions

Marketing Content Specialist

Started Mar 15, 2010

Social Media Interns - job descriptions
6 Replies

Started this discussion. Last reply by Rachel Reuben Nov 14, 2009.

My Blog

2018 Own It! Entrepreneurial Women’s Conference

I’m delighted to share that I have been selected as a speaker for this year’s 2018 Own It! Entrepreneurial Women’s Conference in Ulster County, NY at The Darlene L. Pfeiffer Center for Entrepreneurial Studies at SUNY Ulster. My workshop is entitled, “Know Enough to Be Dangerous in Social Media Marketing.” Stand out in the marketplace and grow your […]

The post 2018 Own It! Entrepreneurial Women’s Conference appeared first on Rachel Reuben Consulting, LLC.

Now a New York State Certified Women-Owned Business Enterprise

I am pleased to share that Rachel Reuben Consulting, LLC is now a New York State Certified Women-Owned Business Enterprise. For state agencies and other organizations needing to meet a business requirement to have a certain percentage of work being contracted to someone with this certification, particularly in the areas of marketing and communications, I’m your […]

The post Now a New York State Certified Women-Owned Business Enterprise appeared first on Rachel Reuben Consulting, LLC.

Review: The Enrollment Growth Playbook

I recently had the opportunity to review the new book, The Enrollment Growth Playbook: How to Launch, Market, & Grow Successful Online & On-Campus Programs, by Helix Education. This book is chock-full of actionable insights that can help any institution make significant strides to increase their enrollment. Gone is the day of being all things […]

The post Review: The Enrollment Growth Playbook appeared first on Rachel Reuben Consulting, LLC.

Celebrating one year in business

Facebook memories reminded me the other day that it has been one year since I officially began my consulting business. What a ride it has been! I am thrilled to have this opportunity to work with colleges, universities, solopreneurs, small businesses, non-profit and faith-based organizations. I’ve had the great pleasure of working with 15 clients […]

The post Celebrating one year in business appeared first on Rachel Reuben Consulting, LLC.

Should you jump on social bandwagons?

This article was originally published on InsideHigherEd’s Call to Action Blog on February 9, 2016. Last month there was a great deal of hype about Peach, a new social network that seemingly came out of nowhere. It is a bit like Facebook (lite), Twitter and Tumblr combined. You can post a short update and photos; search […]

The post Should you jump on social bandwagons? appeared first on Rachel Reuben Consulting, LLC.

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Rachel Reuben's Page

Latest Activity

Rachel Reuben left a comment for Michael A. Smith
"All fixed. Thanks :)"
Sep 28, 2010
Michael A. Smith left a comment for Rachel Reuben
"Hi, Rachel, Your profile on uwebd still says you're in New Paltz. Just an FYI! Best wishes, Mike"
Sep 28, 2010
Rachel Reuben joined Mark Greenfield's group
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Mobile

This group has been created to explore all things mobile as they relate to higher ed
Sep 26, 2010
Richard Gordon replied to Rachel Reuben's discussion Social Media Policies & Guidelines
"This must be the summer of SM Policies. We're starting to work on this at UD--reviving an effort started about 20 months ago. . . . Our work area/public notes is/are online at http://sites.udel.edu/richard-test/?page_id=6 . . . . Feel free to…"
Jul 16, 2010
Georgiana Cohen replied to Rachel Reuben's discussion Social Media Policies & Guidelines
"We just published our social media guidelines: http://ur.tufts.edu/socialmedia"
May 4, 2010
Rachel Reuben replied to Doug Thompson's discussion Facebook Fan Page...to "open" or not?
"I have to admit, this thread surprised me. I didn't know any college's didn't have their Facebook Pages open to the public. Why else should you have a presence there if they can't engage with each other and with your content?…"
Apr 27, 2010
Rachel Reuben replied to Mark Greenfield's discussion E-Expectations 2010: What Questions Do You Have For Prospective Students
"I'd like to know more information about how prospective students perceive our various outposts on Facebook. - Groups or Pages -- Do they perceive a difference when looking at a school, how do they want to connect with us? - class of 20xx groups…"
Jan 12, 2010
Patrick Powers replied to Rachel Reuben's discussion Feature stories on the university's main home page
"1. Not nearly as often as we'd like. Probably once every other week. 2. Office of Public Affairs. 3. One. The failure of the feature stories on our front page shouldn't be fully blamed on the one person charged with posting them.…"
Dec 18, 2009

Profile Information

Employer?
Ithaca College
Website:
http://www.ithaca.edu
Personal Website:
http://rachelreuben.com
Find me on Twitter at:
http://twitter.com/rachelreuben
Find me on LinkedIn at:
http://linkedin.com/rachelreuben
List three areas of expertise or specialization.
social media, marketing & branding, crisis communication
What CMS are you using?
home-grown
What department or office are you in?
Office of Marketing Communications
Primary Job Responsibility
Associate Vice President for Marketing Communications
Number of students at your institution
6,500

Rachel Reuben's Blog

"Web First" Philosophy

Oh, how I love this post from mStoner, and how I hope it will help me to continue to grow our Web operation in the near future....

"An often-repeated mStoner mantra is that a college or university’s most important marketing and information tool is its website. That’s the foundation of our “web first” philosophy, and the reason why we encourage clients to make long-term investments in web content,… Continue

Posted on February 21, 2008 at 5:00pm — 2 Comments

Web IS about Customer Service

Gerry McGovern's latest post, "Web professional: Are you ready to serve?," in my opinion is his best yet. He just hit the nail right on the head. This is a point I've been trying to make on my campus for a decade.... and I've made many people not-so happy because I refuse to give-in to the bells & whistles just to serve them and not the customer. There is a way to balance the aesthetics, and throw in the… Continue

Posted on January 27, 2008 at 9:00am — 2 Comments

Comment Wall (7 comments)

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At 12:31pm on September 28, 2010, Michael A. Smith said…
Hi, Rachel,

Your profile on uwebd still says you're in New Paltz. Just an FYI!

Best wishes,
Mike
At 7:48pm on June 2, 2009, kfrantzich said…
Read your post titled "Image Library...". We are also using Portfolio and about six months ago, we started posting pictures to Flickr. I have a few questions about your migration and process. When you have some time, could you shoot me an email?
At 4:28pm on October 8, 2008, Lance Merker said…
You're very welcome. Looking forward to both!
At 12:06pm on March 18, 2008, Michael Monina said…
Hi Rachel, thanks for the welcome.
At 5:33pm on January 27, 2008, Daniel JS Lewis said…
Hi Rachel! :)
At 10:39am on January 15, 2008, Drew Hill said…
Hi Rachel!
At 10:36am on January 15, 2008, Donna Lehmann said…
Hi hi!
 
 
 

Elsewhere

Latest Activity

Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Angela Cavaliere from Montgomery County Community College who will discuss how to successfully navigate a website redesign in higher ed. Learn how to get buy-in from stakeholders, organize your team, and…"
Wednesday
Linda Faciana joined Lynn Zawie's group
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OmniUpdate

Share your experiences using OmniUpdate CMS
Wednesday
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"We asked several OUTC19 presenters how the information they plan to share will help you do your job quicker and more effectively. Here’s what they had to say: "
Mar 15
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Overbooked calendars make it hard to catch scheduled webcasts, so we put together a list of top webcasts that you can watch anytime: "
Mar 12
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Understanding these recruitment trends can help you better shape your marketing campaigns for the new year: "
Mar 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Want a pain-free website launch? Join us for our next webcast with Phil Pelanne from NewCity who will share good ideas, bad ideas, and tales from the trenches, plus his nearly 100-item QA and launch checklist! "
Mar 6
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"The 2019 OmniUpdate User Training Conference earlyish-bird pricing ends this Friday! On the fence about attending? Here’s reasons you should attend:   "
Mar 5
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"With college enrollment dropping, these 5 tips can help you attract students to your college website: "
Feb 21
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Ali Williams from Red Rooster Design to learn how to properly set timelines for your website redesign. Timing is everything! Learn how to set realistic deadlines for the entire process. "
Feb 19
Mark Roberts is now a member of University Web Developers
Feb 15
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Are you contemplating how to start redesigning your institution's website? Read our new white paper and learn the steps needed to get started with the design phase! http://bit.ly/2Ec0vCC ;"
Feb 15
Sean Porter is now a member of University Web Developers
Feb 13
Cal Anderson joined Mark Greenfield's group
Feb 9
DeEtte L Radant is now a member of University Web Developers
Feb 9
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Prospective students are accustomed to having the world at their fingertips, and if you can’t provide the info they need in what they consider to be timely, then they will look elsewhere. http://bit.ly/2UIWPgU"
Feb 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Norma from SUNY Fashion Institute of Technology to learn how to simplify accessibility guidelines for your website content contributors and how to get them trained! http://bit.ly/2Qhb7Yw"
Feb 7
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Still on the fence about attending OUTC19? Let us help convince you: "
Feb 4
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Fires, hurricanes, mudslides, and now a polar vortex. Maybe it’s time to consider the value of having a timely and accurate emergency alert system in place for your website. "
Feb 1
Linda Faciana is now a member of University Web Developers
Feb 1
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Our customer service team is in the running for a People's Choice Stevie Award for Department of the Year! If you’d like to show your support, cast your votes now: "
Jan 25

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