University Web Developers

University Web Developers

Susanne Starck's Blog (11)

Show off what's happening on your site

Last fall Google Analytics added a new feature called Real-Time. These new reports let you see what’s happening on your site, as it happens.

In my department there are several people who tweet, post on Facebook and send out e-newsletters and other marketing materials. The Real-Time reports give them immediate feedback on the effectiveness of their efforts.

It also shows us what’s trending. One morning, referrals and active pages focused on the nursing program. An hour later, as…

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Added by Susanne Starck on January 27, 2012 at 7:00am — No Comments

This Year Resolve To…

  1. Quit being overwhelmed by Google Analytics data. Learn how from Avinash Kaushik
  2. Take time to ensure proper and accurate measurement is set up to capture traffic as it moves across multiple sites—student portal, Library, athletics, payment… Move Visibility will do a site audit.
  3. Gather customer feedback on a regular basis with tools like…
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Added by Susanne Starck on January 16, 2012 at 10:52am — No Comments

Minor changes to your portal page will benefit everyone

My previous post was about how students were confused regarding what information was on portal vs. what was on the external web site, and changes we had made to help them figure it out.

Today I came across a great example. Santa Barbara City College,identifies pathways with START HERE! and emphasizes content that is unique to their student portal, under the heading "What's Inside."

And, notice the way they present…

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Added by Susanne Starck on December 21, 2011 at 5:17pm — No Comments

User testing brings good results

Students at Harper College must use the student portal for all business-related transactions, such as registering, paying tuition and accepting financial aid awards. But most other information—academic programs, college catalog, calendar of events, advising—is on the external site.

Through user testing, we saw that students were confused about which site to go to, to accomplish particular tasks. They would search the external site for information that was only available on…

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Added by Susanne Starck on December 21, 2011 at 7:03am — No Comments

Bedework Calendar - my new favorite software

Bedework is an open-source calendar system, built with an emphasis on higher education. It conforms to current calendaring standards, which means you can share events with iCal, Outlook or Google calendars.

It wil run as a portlet in UPortal, JetSpeed2, BEA and Liferay.

It's used by a wide variety of schools such as Brown, Yale, Julliard, University of Chicago and Illinois State…

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Added by Susanne Starck on November 20, 2011 at 6:30pm — No Comments

Tools to calculate the real cost of college

What does it really cost to attend college? To get the answer, subtract aid that doesn't have to be repaid, such as merit and need-based grants, and any tuition discount the school is giving you. Or, use a net price calculator.

The federal government is requiring all colleges (post-secondary institutions which receive federal funding and have first-time, full-time, degree-seeking students including public, private nonprofit and for-profit schools) to have a calculator on their web…

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Added by Susanne Starck on October 20, 2011 at 9:30pm — No Comments

Marketing your organization on Linkedin

With 100 millions users on Linkedin, it's time to start paying attention to your Linkedin "Company Profile Page."

Linked is awesome because it’s network aware.When a Linkedin member views a company page they'll see if someone in their network works at that company. And, bonus, they’ll know if someone in their network recommends that company's products or services. That’s the most credible and authentic word-of-mouth advertising available.

Somebody on Linkedin is bound…

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Added by Susanne Starck on June 19, 2011 at 10:00pm — No Comments

Be an expert at public relations

Need PR? Bookmark this resource: HARO (Help a reporter out)

Reporters from The New York Times to the Nate Berkus Show use HARO as a resource for subject experts -- and experts can easily pitch stories to all 30K participating journalists.

Founded by the CEO of Geek Factory, Peter Shankman, HARO is the cheapest (FREE), most efficient (delivered daily to your email) and effective…

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Added by Susanne Starck on March 10, 2011 at 8:00pm — No Comments

College web sites struggle to engage students

The announcement that the Gates Foundation Invests in Facebook App for College Studentsprompted our organization to look at what we're already doing on Facebook.

We do get more conversations on Facebook (particularly during events like last week’s blizzard!), but we only have about 2,300 people in our Facebook community. Impressive for for our Facebook efforts, but much smaller than our total student…

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Added by Susanne Starck on February 12, 2011 at 6:30pm — No Comments

Develop an emergency action plan

Unfortunately, Pima Community College will always be associated with mass shooter Jared Lee Loughner. While the horrific incident didn't take place on their campus, it does remind us that any public space can be violated and that every organization needs an emergency action plan.

An Emergency Action Plan isn't just a nice-to-have. It's required by OSHA standards…

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Added by Susanne Starck on January 16, 2011 at 7:00pm — No Comments

Make decisions based on quality data

An organization that practices accountability will be able to measure the success of their students and use that information to improve. Being accountable means tracking the money and efforts spent, then using statistical measurements to determine outcomes and finally, making those outcomes public.

Good resources for learning more about accountability systems:

  • NAICU, the National Association of Independent Colleges and…
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Added by Susanne Starck on January 12, 2011 at 6:00pm — No Comments

Elsewhere

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Archived magazine stories

Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so  many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
Jun 10, 2020
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HighEdWeb 2020 Accessibility Summit

The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
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Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020https://2020.highedweb.org/#HEWeb20     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today! https://bit.ly/2xsXhK9"
Apr 13, 2020
Christelle Lachapelle is now a member of University Web Developers
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners. https://bit.ly/2wTKdgB"
Mar 31, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education. https://bit.ly/2UuDh2I"
Mar 30, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning. http://bit.ly/2ITVkc2"
Mar 16, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help. http://bit.ly/2TUZUM8"
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21, 2020
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19, 2020
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
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