Jeremiah Owyang is one of my favorite commentators on Social Media. I have been thinking about his post "Web Strategy: How to evolve your irrelevant corporate website" for quite some time and if this is applicable to higher ed sites.
The basic premise is that the corporate website (yourcompany.com) is becoming less relevant and marketing is no longer about your domain and Google search results. To stay relevant, the corporate website of the future will be a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services.
Read the full post and join the conversation at markgr.com